Marketing Case Studies
Tech Startup SEO and Content Marketing
A tech startup came to me requesting assistance with their content marketing and SEO. They wanted to drive more organic traffic and leads while increasing their market share over competitors in the search engine results pages.
Financial Company SEO and Content Marketing
A personal finance company reached out to me to grow organically through search engine optimized blog content. I helped them rank for extremely competitive keywords, drive hundreds of new users per day, and greatly increase monthly revenue that stemmed from their blog.
Problem
The finance company had a fresh blog with little to no content, search engine presence, and traffic. They also did not understand how to properly research keywords that would attract their buyer persona.
Solution
Results
Driving Marketing Growth and Revenue for B2B Clients
Generating $90 million in attributed revenue over an 8-10 year period.
Problem
My clients, primarily B2B companies, faced challenges in scaling their marketing efforts effectively. Many lacked the internal expertise or bandwidth to optimize their advertising campaigns, develop a cohesive content strategy, or implement SEO best practices. Additionally, some struggled with building high-performing marketing teams and creating frameworks for consistent lead generation and revenue growth.
These companies required a comprehensive marketing solution to accelerate their growth, improve ROI, and establish a scalable marketing infrastructure. Their core needs revolved around managing large marketing budgets, developing advertising strategies, and building a stronger digital presence.
solution
As a Fractional Marketing Consultant, I provided end-to-end marketing services to address these challenges. My responsibilities included:
- Strategic Budget Allocation: Managed a total marketing budget of $38 million, optimizing it across paid advertising (social, SEM, programmatic), SEO, content marketing, and email marketing.
- Paid Advertising: Led the execution of high-impact paid advertising campaigns that spanned multiple platforms, including Facebook, Google, and LinkedIn, to maximize lead generation and conversion rates.
- SEO and Content Marketing: Developed and implemented comprehensive SEO strategies, including technical audits, on-page optimization, and content creation to increase organic traffic, improve search engine rankings, and generate inbound leads.
- Team Leadership and Growth: Worked closely with clients to build, mentor, and grow their internal marketing teams, focusing on improving skills in advertising, content creation, and marketing automation.
- Performance Reporting and Optimization: Regularly reported performance metrics, actionable insights, and ROI to clients, ensuring transparency and continuous improvement in campaign effectiveness.
- Client Relationship Management: Maintained strong relationships with clients by providing personalized support, guiding their internal teams, and ensuring strategies were aligned with their business goals.
results
Over the course of 8 years, I delivered significant results for my clients, contributing to their growth and bottom line:
- Revenue Growth: Generated a total of $90 million in revenue across all accounts, demonstrating a strong return on the $38 million marketing budget managed.
- Client Retention and Satisfaction: Improved client satisfaction and retention through consistent communication, performance reporting, and optimization of marketing strategies.
- Team Development: Led and grew client marketing teams, ensuring they were equipped with the skills and knowledge to continue scaling after initial engagements.
My work as a Fractional Marketing Consultant helped these B2B companies overcome their marketing challenges and achieve sustainable, scalable growth across multiple channels.
Growing a successful online school
Scaling a 10,000+ student online academy and developing impactful products.
Problem
After over 6-7 years of consulting for high-revenue businesses (8-9 figures) and successfully driving tens of millions of dollars in attributable revenue, I identified a new opportunity to scale my impact—expanding into the online education space. I wanted to share the knowledge and strategies I had used to help large businesses succeed but needed a way to effectively package this expertise for a broader audience.
The challenge lay in identifying the right topics, structuring the content for an online format, and building an educational platform that would resonate with aspiring entrepreneurs, freelancers, and marketers.
solution
I conducted thorough market research, including surveys and audience outreach, to understand the exact pain points and educational gaps that my target audience wanted to address. This research guided the content creation process and ensured that the courses would deliver value aligned with the audience’s needs and aspirations.
Key steps in the solution included:
- Market Research and Audience Insights: Leveraged my existing network and ran surveys to identify key topics of interest among aspiring entrepreneurs, marketers, and freelancers. This helped to uncover specific challenges such as transitioning into freelancing, growing personal brands, and mastering digital marketing skills.
- Building an Online School on Teachable: Using Teachable’s platform, I created an easy-to-navigate online school that housed multiple courses. These programs were designed with a clear curriculum to take students from foundational knowledge to advanced skills.
- Course Development: Developed and launched several in-depth programs covering topics such as digital marketing, entrepreneurship, freelancing, and brand-building. Each course was structured with video lectures, downloadable resources, assignments, and community support, all tailored to promote high engagement and practical learning outcomes.
- Student Support and Engagement: Built-in support mechanisms such as discussion forums, live Q&A sessions, and interactive feedback, ensuring that students had the tools and resources to complete the courses and apply their knowledge in real-world settings.
results
The online school has grown to become a thriving educational platform with over 10,000 enrolled students. Key results include:
- High Course Completion Rates: The programs maintain high completion rates, reflecting strong engagement and the practical value of the course materials. Students actively complete the courses and apply their learnings to real-world situations.
- Student Success Stories: Graduates of the programs have gone on to achieve remarkable results:
- Marketing Careers: Many students have successfully transitioned into full-time digital marketing roles at startups and established companies.
- Freelance Growth: Others have expanded their freelance businesses, adding 5-6 figures in additional income annually by implementing the strategies taught in the programs.
- Brand Building: A number of students have also launched and grown their own personal or business brands using the entrepreneurial and marketing skills learned from the courses.
This online education venture has allowed me to scale my expertise beyond traditional consulting, empowering thousands of individuals to build successful careers and businesses through digital marketing and entrepreneurship.
Scaling Paid Social Strategy for a B2B Marketing Agency Post-iOS 14
$16 million in revenue and 30-40% margin through paid advertising.
Problem
The agency had heavily relied on search engine marketing (SEM) to drive consistent leads for their clients. However, after Apple’s iOS 14 privacy updates, which significantly impacted the effectiveness of Facebook and other paid social platforms, they faced a serious challenge in scaling their lead generation efforts. The diminishing returns from SEM and ineffective use of paid social media resulted in reduced lead flow and stunted revenue growth.
Despite attempting to adapt to the new landscape, the agency struggled to find a comprehensive and data-driven approach that would allow them to utilize Facebook and paid social in a cost-efficient and scalable way.
solution
I was brought in to revamp their paid social strategy and manage their internal media buying team, overseeing a monthly budget of $1 million. My approach was to conduct an in-depth analysis of the agency’s previous campaigns, market positioning, and creative performance. Key aspects of the solution included:
- Collaborative Team Management: Worked closely with media buyers, designers, and data engineers to align creative assets with high-performing audiences.
- Strategic Campaign Optimization: Implemented dynamic audience testing across multiple verticals, leveraging AI-driven tools and manual insights to optimize for top-performing ad creatives, targeting, and bidding strategies.
- iOS 14 Adaptations: Deployed server-side tracking and API integrations to mitigate the loss of visibility from iOS 14’s privacy restrictions, ensuring data continuity for precise ad targeting and performance analysis.
- Cross-Platform Consistency: Developed a cohesive strategy that bridged paid social efforts across Facebook, Instagram, and LinkedIn, integrating SEM to complement paid social initiatives, resulting in a more holistic approach to digital marketing.
results
Within 12 months, the newly implemented strategy yielded significant financial and operational improvements for the agency:
- Return on Investment: Achieved a consistent 30-40% return on ad spend (ROAS), generating between $300,000 and $400,000 in net monthly profit.
- Annual Revenue Impact: The strategy drove $16 million in annual revenue for the agency.
- Adoption Across the Organization: Due to the success of the paid social strategy, my frameworks and best practices were adopted by other verticals and teams within the company, expanding its impact beyond the initial team I managed.
The success of this project positioned the agency for long-term sustainable growth, allowing them to diversify their lead generation channels and scale effectively in the post-iOS 14 era.
